As a leading Search engine optimization (SEO) company, the team at Dabaran understands that industry competition is something that all business owners need to contend with, no matter the size of their company. However, the challenge may be far greater for small businesses trying to gain a following and reputation and build a large client base. Larger companies or established brands can easily monopolize business from specific target markets if their smaller (or newer) counterparts cannot market themselves effectively to keep up with the competition. SEO is an important part of any company’s digital marketing strategy, and it can have a significant positive impact on a small business’s growth if implemented well. This article will discuss some essential strategies used in SEO for small business owners.

Keyword research

Small business SEO strategies should focus on directing target market traffic to the intended company instead of its competition. Thorough keyword research ought to be conducted to understand what keywords should be optimized. Competitor analysis will also provide important data about keywords that other industry specialists employ in their SEO strategies and what kind of traffic they yield. Along with this information, a business’s web pages can be audited to understand if any factors hinder their small business SEO success. Equipped with this knowledge about the keywords that require focus, combined with our years of experience and success, Dabaran can transform your small business’s online presence and increase convertible traffic.

On-page optimization

Your business’s online presence is not only determined by its SEO rankings: what prospective clients see once they have clicked links to your page will make them decide whether they want your product. A user-friendly website with high-quality content is essential in SEO for small business owners. Dabaran’s team of experts can ensure that your website is easy and efficient for prospective clients to navigate, that there is structured link building between pages, and that the content on your website is engaging, relevant, and well-presented. We can even take it one step further than that if necessary and offer clients comprehensive web development and design services. It is essential for a small business to have an impressive and captivating website that can convince visitors that yours is the product they want.

Local SEO and Google Business Profile optimization

Appearing amongst the first results through any search engine will greatly increase any small business’s chances of getting noticed and increasing visbility and web traffic. However, the right traffic must be visiting your company’s online spaces. For most businesses, their target market is primarily made up of people who live near the company’s physical premises (or in cases of product delivery, the target market is ideally located in areas that the business will deliver to). High traffic volumes of customers who cannot use your product or service will not help your business’s operations, reputation, or revenue. Having accurate location data and optimizing your Google Maps presence will help to ensure that your business appears in location-based searches. Dabaran can also assist small businesses by completing or enhancing their Google Business Profile, which can help your business appear across Google platforms, including maps.

Consistent, quality content output

Getting your small business’s name noticed and increasing local traffic are just the beginning steps in growing and maintaining your company’s customer base. Potential customers need to see your business's name to stay competitive, especially with more prominent brands. Keeping your website up-to date with industry trends and specific product or service information is essential. It is also recommended that your small business maintains a blog where interesting and engaging content can be posted regularly. Keeping your brand relevant and engaging with your target audience will make it less likely for potential clients to forget about you in favor of a bigger competitor.