It’s simple—if customers can’t find you on Google Maps, they find your competitors instead. That’s why optimization of Google My Business (GMB) is essential for improving local search rankings, driving more traffic, and increasing conversions.

With Google SEO, businesses can enhance their online presence and attract more local customers. As a mom-and-pop business or a large enterprise, optimizing your Google My Business listing ensures that your brand stands out in local searches. In this guide, we’ll walk you through everything you need about GMB optimization.

Why Google My Business matters

Google My Business acts as your digital storefront on Google Search and Maps. When users search for services near them, Google pulls up the local pack, a set of three businesses displayed at the top of search results.

Appearing in this prime spot means:

• More visibility for your business
• Increased website traffic
• Higher chances of attracting local customers
• Improved credibility and trust

To achieve these benefits, businesses must focus on Google Maps optimization by providing accurate, up-to-date, and engaging business details.

Step 1: Claim and verify your listing

The first step in optimization is claiming and verifying your Google My Business profile. Here’s how:

1. Visit Google My Business (https://www.google.com/business) and sign in with your email.
2. Search for your business—claim it if it’s already listed. If not, create a new listing.
3. Verify your business through a postcard, phone, or email confirmation from Google.

Verifying your business gives you full control over your listing, and you can update important details as needed.

Step 2: Optimize your business information

Google rewards businesses with complete and accurate information. Make sure to fill out every detail in your Google My Business profile, including:

• Business name – Ensure it matches your business name without extra keywords.
• Address – Use a real, physical location (if applicable). For service-based businesses, select a service area instead.
• Phone number – Use a local number to improve local SEO.
• Website – Link to your main website or a location-specific landing page.
• Business category – Choose the most relevant category (e.g., “SEO Agency” for Dabaran).
• Operating hours – Keep them accurate and update them for holidays or special occasions.

Step 3: Use high-quality images and videos

Businesses with photos and videos get 42% more requests for directions and 35% more clicks to their websites. To enhance Google Maps optimization, upload:

• High-resolution images of your storefront, interior, and products/services
• A professional logo and cover photo
• Videos showcasing your business, customer testimonials, or behind-the-scenes content

Step 4: Leverage Google Posts for engagement

Google Posts lets you share updates, promotions, and events directly on your GMB listing. These posts appear in search results and are a great way to engage potential customers.

Best practices for Google Posts:

• Keep them short and engaging (100-300 words)
• Use a call-to-action (CTA) like “Call Now” or “Learn More”
• Include high-quality images or videos
• Post weekly to stay active in local search results

Step 5: Get more Google reviews

Customer reviews play a huge role in local rankings. Businesses with high ratings and frequent reviews appear more often in Google Maps SEO results.

How to encourage reviews:

• Ask satisfied customers to leave a review
• Send follow-up emails with a review link
• Respond to every review—both positive and negative—to show engagement
• Avoid fake or incentivized reviews (Google penalizes businesses for this)

A steady flow of authentic reviews builds trust and boosts local search visibility.

Step 6: Optimize for keywords and local SEO

Integrating relevant keywords in your Google My Business listing helps Google understand your business better. Use keywords naturally in:

• Your business description
• Google Posts and updates
• Customer responses and Q&A sections

For example, if you run an SEO agency, incorporating phrases like “SEO services in Chicago” or “best local SEO company” can help improve rankings.

Step 7: Keep your listing active

Google prioritizes active business listings. Stay relevant by:

• Updating business information regularly (especially during holidays)
• Adding new photos and videos every few weeks
• Responding to customer questions in the Q&A section
• Monitoring insights to track customer interactions and improve engagement

Step 8: Track performance with Google My Business insights

Google provides detailed insights to track your listing’s performance, including:

• How many people viewed your listing
• Where customers found you (Google Search vs. Google Maps)
• What actions they took (calls, website visits, direction requests)

Use this data to refine your Google Maps SEO strategy and attract local customers.

Maximize your local SEO with Dabaran

Optimizing your Google My Business listing isn’t just about visibility—it’s about winning local customers and staying ahead of the competition. At Dabaran, we specialize in Google Maps SEO, helping businesses rank higher in local searches and increase foot traffic.

From keyword optimization to review management and Google Maps optimization, we aim to get your business the exposure it deserves.

If you're ready to dominate local search results, partner with Dabaran today and take your Google My Business listing to the next level!