Chile Monster

Helping you get your New Mexico Chile ON!

About The Client​

Chile Monster’s owner has an affinity for chili, which is why she started a home-based business which eventually catapulted to a full-fledged e-store. She now sells Hatch green chili and several other related products at competitive prices. The owner has also partnered up with famous local restaurants and offers exclusive dinner packages. Customers can buy their favorite chili on a secure platform.

The Challenge​

New Mexico Chile is a highly niche product, in that it’s only available for harvest for a few months in the whole year in a specific region. Due to this limited availability, entrepreneurs have found strong demand for the food, from California to New York and even all the way up in Alaska. Since the product is enjoyed by many, e-tailers have rushed to meet the demand, hence adding strong competition.

The Solution

Dabaran helped the client initially target medium competition keywords, which had abundant potential to be strong revenue generators. We also optimized the site for high competition, more generic keywords that competitors were vying for. Our mixed keyword strategy allowed the client to start making more sales just weeks into the SEO campaign. As we progressed, we ranked for tougher keywords too.  

THE RESULTS

www.chilemonster.com

Target Keyword: buy new mexico green chile

Ranking: 2

Target Keyword: hatch chile stores

Ranking: 3

Target Keyword: hatch green chile store

Ranking: 2

Target Keyword: hatch new mexico green chile

Ranking: 2

Target Keyword: new mexico green chile for sale

Ranking: 1

Target Keyword: new mexico green chile shipped

Ranking: 2