An easy to remember, easy to spell, and easy to index domain name will give you a leg up on some of your less memorable competitors right away. Consider this: say you are at a networking event for new startups. Someone asks about your business and where they can find you on the web. Think about the easiest way you can answer them. First off, a dot-com, dot-org, or dot-net are going to be your best choices for a web address. Anything more complicated might lead to mistyping or misremembering down the line. The same is true for your domain name. This should be the same as your business name, so if you are already established offline, you’ll have less flexibility here. However, if you are on the ground floor, you can choose a name that not only looks good on paper, but also looks good typed into an address bar. Below are some tips for choosing the right domain:
You might be tempted to put all your videos, blogs, pictures, and forms on that first page. However, these elements, especially multimedia, slow your page down and make it difficult to load. To increase your load speed, relocate these larger files to other pages and choose one or two compressed media files to represent your brand on that first page.
This is one of the main SEO techniques of top SEO firms. And while you may want to work with one of these SEO experts at some point in your career, you can get started on your own with a solid, regular posting schedule. This content should be highly shareable, relevant to your industry, and show off your expertise. To use the bakery example, you might want to write about the history of chocolate, top ten gluten free flours, how to bake a great cake at altitude or any number of other topics that will get visitors to your page. This content is also a great place to include the popular keywords and keyword phrases your target audience is searching for.
It’s not so easy. In fact, when it comes to keyword selection, the best course of action is to work with an SEO consultant who can guide you. For the time being, you can do some research to see what searches your competitors are showing up in and use those keywords in your content. This will involve some trial and error but it’s a good place to start. These tactics and many more are employed by the top SEO agencies operating today, so trying your hand at them from the very beginning will put you in a great position if and when you decide to partner with one of these companies.