Since we wanted to rank for each of the firm’s specialties and services, along with various locations, we performed in-depth keyword research to identify the various phrases for which we would need to rank by implementing keyword density improvements on the website. Dabaran then began writing on-page content for the Middlesex County Criminal Law website, optimizing formatting, title tags, and meta tags. Backed by extensive off-site link-building campaigns, the SEO strategy successfully boosted SERP rankings and generated more clicks for the client.