Onset Worldwide
About The Client
Seeing the immense growth in the healthy snack food market, Onset Worldwide began operation in 2010 as a chia seed importer. Over the years, the company has grown into one of the East Coast’s largest healthy-ingredient importers and suppliers for snack food manufacturers and bakers, specializing in a Nitro-Milled® flour line that’s gluten and grain-free. Their goal is to help create healthy snacks that people will actually enjoy eating.
The Challenge
Because the healthy snack food market has seen such progress since 2010, the main challenge promoting Onset Worldwide’s products was the competition. Everyone is looking for healthy alternatives to ingredients like flour and grains, which is why it was essential for us to outrank the competition online and land at the top of the SERPs.
The Solution
Dabaran began our SEO process by performing a site assessment and determining the main products for which Onset Worldwide wanted to rank. We then performed on-site optimizations, including modifying meta tags, updating title tags, and implementing keyword density improvements — based on in-depth keyword research. To increase domain authority, we also implemented off-page SEO strategies, including an aggressive link-building campaign to help Onset Worldwide rise in the SERPs.
Target Keyword: white chia flour
Ranking: 1
Target Keyword: milled pumpkin flour
Ranking: 1
Target Keyword: watermelon flour
Ranking: 2
Target Keyword: watermelon seed flour
Ranking: 2
Target Keyword: milled sunflower
Ranking: 2
Target Keyword: bulk sunflower flour
Ranking: 3
Target Keyword: watermelon protein
Ranking: 4
