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Forbes

14 Tips To Avoid Harmful Influencer Marketing Techniques For Your Brand

There are ways to avoid these problems with influencers who are helping. Even if the damage is already done, there are maneuvers that can recover the company’s brand. Brand marketing is important to a business, but it does not have to exceed your budget. 14 members from Forbes Communications Council share their wisdom on how to avoid or to recover from this…
Forbes

16 Keys To Building A Summer Internship To Attract Full-Time Talent

Internship programs help small businesses and large corporations alike to create pipelines of top talent who will hopefully join their ranks later. Organizations often create summer internship programs, specifically, to help students and recent graduates gain valuable experience in their chosen fields. Done right, it’s a win-win, as interns get to learn about the company’s culture, operations…
Forbes

How Comms Teams Can Support Organizational And Individual Health And Wellness

A company’s communications team typically plays an outsized role in crafting internal messaging sent to employees. From efforts to improve employee engagement to communications meant to get everyone on the same page regarding company changes and policies, comms team members are involved in disseminating critical information about many aspects of their company’s…
Forbes

How To Rethink KPIs To Better Understand Campaign Results

As every communications leader knows, there are countless ways to interpret data. Sometimes, tweaking how you’re approaching stated success metrics can reveal a different perspective, either allowing for better insights into how a campaign could be refined to improve results or illuminating a part of the bigger picture that had been obscured. The tricky…
Forbes

Council Post: 14 Ways PR And Sales Teams Can Help Meet Each Other’s Goals

Gaining media coverage is a great way to build a company’s brand and, ultimately, drive engagement and sales. While PR teams may collaborate with the sales team and other departments to plan their media outreach, different teams often have different ideas about how to reach their shared goals of increasing positive brand awareness and boosting sales…
Forbes

16 ‘Checkpoints’ Executives Can Use To Evaluate A Communications Plan

Solid communication is the foundation of any successful business. Every employee needs to be on the same page as upper management when it comes to messaging, and that unified message needs to reach and resonate with each member of the target audience. Without an effective communications plan in place teams are more likely to miscommunicate not…
Forbes

How To Get Remote Employees To Buy Into The Company’s Purpose

“Purpose” has become a buzzword in the business community in recent years, and for good reason. Purpose-driven companies have more engaged and motivated workforces, more satisfied customers and happier shareholders, which often translates into more revenue, more loyal customers and greater adaptability in overcoming obstacles to evolve and innovate…
Upcity

Essential Digital Marketing KPIs to Track In Your Next Campaign

Nowadays, there are more metrics than ever that marketers can use to track and measure the effectiveness of their marketing campaigns or broader marketing efforts. Choosing the right digital marketing KPIs, then, is a critical first step in terms of measuring the return on investment of your various marketing efforts…
Forbes

16 Top Pieces Of Career Advice From Senior Leaders In Communications

Although working in the field of communications is extremely fulfilling for many people, it can also be highly challenging. Especially when they’re just starting out, junior-level comms associates can learn a lot from seasoned leaders in their space…
Forbes

14 Communications Pros Share Their Proudest Moments At Work

Everyone wants to feel proud of their work, but professional communicators may not always get the recognition they deserve for the critical work they do. When your work and voice are front-and-center, integral to building the business’s brand reputation both inside and out, but you aren’t the face of the company…