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Forbes

How To Rethink KPIs To Better Understand Campaign Results

As every communications leader knows, there are countless ways to interpret data. Sometimes, tweaking how you’re approaching stated success metrics can reveal a different perspective, either allowing for better insights into how a campaign could be refined to improve results or illuminating a part of the bigger picture that had been obscured. The tricky…
Forbes

Council Post: 14 Ways PR And Sales Teams Can Help Meet Each Other’s Goals

Gaining media coverage is a great way to build a company’s brand and, ultimately, drive engagement and sales. While PR teams may collaborate with the sales team and other departments to plan their media outreach, different teams often have different ideas about how to reach their shared goals of increasing positive brand awareness and boosting sales…
Forbes

16 ‘Checkpoints’ Executives Can Use To Evaluate A Communications Plan

Solid communication is the foundation of any successful business. Every employee needs to be on the same page as upper management when it comes to messaging, and that unified message needs to reach and resonate with each member of the target audience. Without an effective communications plan in place teams are more likely to miscommunicate not…
Forbes

How To Get Remote Employees To Buy Into The Company’s Purpose

“Purpose” has become a buzzword in the business community in recent years, and for good reason. Purpose-driven companies have more engaged and motivated workforces, more satisfied customers and happier shareholders, which often translates into more revenue, more loyal customers and greater adaptability in overcoming obstacles to evolve and innovate…
Upcity

Essential Digital Marketing KPIs to Track In Your Next Campaign

Nowadays, there are more metrics than ever that marketers can use to track and measure the effectiveness of their marketing campaigns or broader marketing efforts. Choosing the right digital marketing KPIs, then, is a critical first step in terms of measuring the return on investment of your various marketing efforts…
Forbes

16 Top Pieces Of Career Advice From Senior Leaders In Communications

Although working in the field of communications is extremely fulfilling for many people, it can also be highly challenging. Especially when they’re just starting out, junior-level comms associates can learn a lot from seasoned leaders in their space…
Forbes

14 Communications Pros Share Their Proudest Moments At Work

Everyone wants to feel proud of their work, but professional communicators may not always get the recognition they deserve for the critical work they do. When your work and voice are front-and-center, integral to building the business’s brand reputation both inside and out, but you aren’t the face of the company…
Forbes

15 Impactful Ways A CEO Can Support The Marketing Team

Given their responsibility for creating the vision that will lead a business to success, CEOs have more than enough to do and think about without constantly treading into the territory of individual departments. With their unique perspective and talents, however, a CEO can provide crucial assistance to the marketing team…

Upcity

21 Keyword Research and Competitor Analysis Tips for 2022

Thorough keyword research and competitor analysis serve as the foundation for exceptional content. In this article, digital marketing experts provide their insight for crafting an excellent research strategy in 2022…

Upcity

10 Digital Marketing Myths and Misconceptions Debunked

As digital marketing strategies rapidly evolve, it’s essential to address the most common myths and misconceptions. Our article brings you helpful tips straight from the experts themselves…