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Forbes
15 Social Media Trends Smart Marketers Will Leverage In 2023
01.25.23 | As leaders in their industry, the members of Forbes Communications Council know how to best track and leverage the latest social media trends to reach a target audience. Below, 15 members share their predictions for which social…
Upcity
Ethical Marketing Practices To Embrace in 2023
01.20.23 | In the simplest terms, consumers in every industry aren’t going to engage with your brand if they “can’t buy what you’re sellin’.” In other words, customers know when something sounds fishy, or when it’s clear that your intentions are less than genuine…
Forbes
How To Attract More Customers To A Brick-And-Mortar Business In 2023
01.24.23 | While online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate. From crafting a more personalized customer experience to offering in-store…
Forbes
15 Common Clichés Professional Communicators Should Avoid
01.05.23 | Communications is a constantly evolving creative field, and with the ability to craft content that sparks the interest of target audiences being a prerequisite for success, it’s important for comms pros to infuse their…
Forbes
15 Smart Steps To Take When Sales Copy Is Not Converting
01.04.23 | Sales copy is intended to spur readers to take action—specifically, to make a purchase. To engage consumers and persuade them to continue their customer journey with your company until they reach the desired…
Forbes
14 Tactics To Avoid When Writing End-Of-Year Sales Copy
01.03.23 | The end of the year is a time when people and companies, consumers and brands alike, reflect and look ahead to starting a fresh new year together.While your company may reach out to clients, customers or prospects primarily to thank them for their loyalty…
Forbes
SEO Terms Marketers Should Pay Attention To
12.15.22 | The world of search engine optimization (SEO) is filled with terms that might not make much sense to the average person. But if you want to be a successful marketer in 2023, it’s important to understand these terms and how to use them to generate more traffic to your website. Here are some of the top…
Forbes
15 Brand-Boosting Benefits Of Emotional Marketing
12.06.22 | If consumers relate to a brand’s message, story or personality in an emotional way, the sense of connection it creates can help drive them to take action. To prompt customers and prospects to sign up for emails, subscribe to newsletters, download a free asset or like, follow and share a brand’s social media content, for example…
AP News
Dabaran Joins Chicago Zoological Society Associates to Promote Animal Conservation
11.29.22 | Asad Kausar of Dabaran Inc. has joined the Marketing Committee at Chicago Zoological Society Associates. He brings 15 years of marketing and search engine optimization experience to support CZS through…
Forbes
15 Tips For Effective Content Marketing During The Holiday Season
11.23.22 | Content marketing is not a simple, one-and-done tactic. It takes a comprehensive strategy to effectively use content to draw consumers into your sales funnel or incorporate them into your flywheel.