Powerful Research for Powerful Results
Competitor site analysis provides insight into who your competitors really are, what questions you should be answering, and what keywords we should target. We use your competitors’ strengths and weaknesses to identify gaps in your SEO strategy, giving us the most valuable data on which to base all of our efforts.
Identify Keyword Gaps
Once we know who your competitors are, our team works to identify the high-ranking keywords that you are lacking, along with search terms you have in common with competitors that need a little boost. Comparing multiple competitors gives us a full picture and a better overall analysis. We seek out the most valuable keywords for your business, as well as ways that you could better rank for them. Usually, competitors can rank for hundreds or thousands of keywords, so we prioritize the kinds of keywords that are most relevant to your operations and your audience. This helps us to come up with the most impactful solutions. Here, we identify the biggest opportunities for your business, and take effective steps to making the best of them.
Create Better Content
Apart from improving the use of keywords in your website’s content, Dabaran looks at the kind of content that your competitors are benefitting from. Their top performing content is a great indicator of what is shareable and what earns more links. With links being one of the biggest ranking factors in SEO, we carefully analyze the content that people like to link to. By discovering the competition’s top content, we’re able to make informed decisions as to the kind of content that your audience loves, and can promote it to the ideal groups.
Earn Links
Just as we identify keyword gaps, we also use competitor link analysis to find linking opportunities. We understand that the websites linked to your competitors are interested in the kind of content you have potential to produce. This means that competitor analysis is an essential part of our link building strategy, too. Without it, we wouldn’t be able to earn links from high authority sites.
Gain a better understanding of your business
Competitor analysis is more than just about looking at your competition. All of the insights gained are part of understanding your business’ place in the greater ecosystem of the world wide web. Not only does this data help boost your online presence and make you visible to your ideal clients, but it gives a complete picture of what your audience needs from you, and how you can create a better experience for them.