Find the Real Competitors
To most business owners, competitors are the companies that offer the same products and services. While this is true to a certain extent, we tend to look at things from a different perspective. In the world of SEO, your true competitors are businesses that rank for your top keywords in search engines. By identifying this competition, we get to know what you’re really up against.
There may be businesses that provide the same product or service as you, but in the online space, the ones that really matter are the those that compete for the same keywords, and the ones that rank above you.
Identify Keyword Gaps
Once we know who your competitors are, our team works to identify the high-ranking keywords that you are lacking, along with search terms you have in common with competitors that need a little boost. Comparing multiple competitors gives us a full picture and a better overall analysis. We seek out the most valuable keywords for your business, as well as ways that you could better rank for them. Usually, competitors can rank for hundreds or thousands of keywords, so we prioritize the kinds of keywords that are most relevant to your operations and your audience. This helps us to come up with the most impactful solutions. Here, we identify the biggest opportunities for your business, and take effective steps to making the best of them.