Video Shorts: The New Trend in Digital Marketing
Everyone wants to reach the top of the search engine results page (SERP), and its no wonder why. It’s where to find all the online traffic. Over two-thirds of all online experiences start with a search engine. And of all the billions of searches every day, only 0.78% of users make it to the second page of search results.What does that mean for your business? If you want to drive traffic online, you need to make it on the first page of the SERPs. But how can you determine how strong your website’s online presence is? That’s where Domain Authority comes in.

For anyone operating a small business, however, TV commercials aren’t really within their budgets. Even print or radio ads can be prohibitively expensive and don’t really offer the reach that many entrepreneurs are looking for. 

Thankfully, the new trend in social media allows anyone to make a promotional, informative, or creative video and post it to their social media profiles or website.

Known as shorts, reels, clips, or stories, these snippets of video are usually between ten seconds and two minutes long and are easily shareable, meme-able, and ready to go viral at a moment’s notice. They may be completely original content, or they may borrow music, sound, dance moves, or imagery from others.

What do these video shorts mean for small businesses?

If you run a small business, especially one that relies on ecommerce or online engagement, these video shorts could be your big break. When done correctly, and paired with the right SEO or social tags, entrepreneurs can get their brand out to a global audience without investing tons of time and money.

Below are a few benefits of incorporating video shorts into your digital marketing strategy.

Fast Turnaround Time

One of the best things about video shorts is how quickly they can be created. And because they are short and fast, you can post them more regularly than you would a professionally prepared commercial. Some small businesses post a new video short every day highlighting their products and services, answering customer questions, or simply doing something fun and silly. The idea is to engage with and grow your prospective client base, so frequent posts are not only possible- they are preferred!

More Casual Production

While some people get really creative with their video production, many others keep it simple, choosing to post videos in their store, their office, or their studio. Because of the casual nature of these videos, you don’t have to spend a lot of time learning special camera or lighting tricks or investing in editing software. It’s as simple as point, click, upload!

Little-to-No Financial Investment

Most of the platforms that host these types of videos are free for the casual user and may charge a small fee for businesses posting promotional materials. And because they are so popular, there are many free apps, add-ons, plug ins and other resources available for those who want to jazz up their videos or incorporate company branding.

Easily Shared

Word of mouth has been replaced with social shares in today’s technology-focused society. When you create an engaging, useful, interesting, or funny video and post it to your socials, your followers have the ability to share it easily with their own followers. What’s more, by incorporating hashtags to your posts on social media or adding alt tags to the videos on your website, people who don’t follow you or even know you exist can come across your videos.

They’re Fun!

The reason so many businesses and individuals are creating, watching, and sharing these videos is because it is fun! It is also a way for customers to engage more socially with the brands and businesses they like. Video shorts will not only increase your followers and potential profits, it will also allow you to promote your business and engaging with the people who support your work in a creative way. What’s more fun than that?