For anyone operating a small business, however, TV commercials aren’t really within their budgets. Even print or radio ads can be prohibitively expensive and don’t really offer the reach that many entrepreneurs are looking for.
Thankfully, the new trend in social media allows anyone to make a promotional, informative, or creative video and post it to their social media profiles or website.
Known as shorts, reels, clips, or stories, these snippets of video are usually between ten seconds and two minutes long and are easily shareable, meme-able, and ready to go viral at a moment’s notice. They may be completely original content, or they may borrow music, sound, dance moves, or imagery from others.
What do these video shorts mean for small businesses?
If you run a small business, especially one that relies on ecommerce or online engagement, these video shorts could be your big break. When done correctly, and paired with the right SEO or social tags, entrepreneurs can get their brand out to a global audience without investing tons of time and money.
Below are a few benefits of incorporating video shorts into your digital marketing strategy.
While some people get really creative with their video production, many others keep it simple, choosing to post videos in their store, their office, or their studio. Because of the casual nature of these videos, you don’t have to spend a lot of time learning special camera or lighting tricks or investing in editing software. It’s as simple as point, click, upload!