How to Overcome Common Challenges as a New Entrepreneur
Embarking on the journey of entrepreneurship can be a wild ride, filled with highs, lows, and everything in between. As a new entrepreneur, you’re stepping into unfamiliar territory, armed with ambition and little to no experience. So, as expected, you will likely face...
How To Find Your Business Idea And Validate Its Potential
Starting a new business is the beginning of an exciting journey! From birthing an idea and designing a product or service to turning it all around into a viable, profit-making concept, entrepreneurship is a rewarding endeavor throughout. This brand journey isn’t without its...
20 Mistakes Rookie Copywriters Make (And How To Avoid Them)
For a brand-new communications professional, landing a position in a comms department can be the beginning of a long and fulfilling career. However, if you don’t listen to constructive feedback and heed lessons learned on the job, especially when it comes to the common comms...
How to Develop a Marketing Strategy on a Limited Budget
The phrase ‘you have to spend money to make money’ can be daunting for small businesses and start-ups operating on a limited budget. It’s easy to imagine that effective marketing always requires deep pockets. Nothing could be further from the truth…
17 Creative Ideas To Get Customers Involved In Marketing Efforts
Many companies that have embraced a customer-centric business model are realizing the value of maintaining this focus in their marketing as well. Aside from assisting in the ideation and creation of more holistic strategies …
17 Tips For Companies That Choose To Express Support For Social Causes
Taking a stance regarding a controversial social or political cause can be uncomfortable, and perhaps consequential to some degree, for individual people; for a corporation, it can be downright dangerous to the brand and its bottom line…
18 Tips To Help First-Time Webinar Hosts Get Up To Speed Quickly
Hosting a webinar is unlike other kinds of speaking engagements, and not just because the audience is virtual—the role of an online event’s host is a combination of emcee, moderator, entertainer, educator and timekeeper, all in one. Even professionals…
Council Post: 17 Big ‘Don’ts’ For Senior Leaders When Sharing News Of Layoffs
Many major companies, including some of the biggest tech giants, have announced massive (and sometimes multiple) rounds of layoffs this year. However, while very large enterprises are making headlines for reducing their staffing…
17 Top Tips CEOs Can Use To Explain External Events Impacting Business
Global events, natural catastrophes and other current affairs in the news can have effects, good or bad, on businesses in other locations and in unrelated industries. For example, many chief executives and…
20 Ways To Get Other Teams To Share Creative Ideas For Comms Campaigns
From devising internal campaigns to engage employees and share important company news to promoting events externally and setting up media interviews for C-suite leaders, many of the projects comms pros handle can benefit greatly from the…
