Best Resources to Hire Freelance Help
Here we’ve gathered a panel of UpCity partners and experts to offer their tips, advice, and resources on finding and hiring freelance talent. From recommended freelance platforms to vetting various skill sets…
Ethical Marketing Practices To Embrace in 2023
In the simplest terms, consumers in every industry aren’t going to engage with your brand if they “can’t buy what you’re sellin’.” In other words, customers know when something sounds fishy, or when it’s clear that your intentions are less than genuine…
15 Common Clichés Professional Communicators Should Avoid
Communications is a constantly evolving creative field, and with the ability to craft content that sparks the interest of target audiences being a prerequisite for success, it’s important for comms pros to infuse their…
15 Smart Steps To Take When Sales Copy Is Not Converting
Sales copy is intended to spur readers to take action—specifically, to make a purchase. To engage consumers and persuade them to continue their customer journey with your company until they reach the desired…
14 Tactics To Avoid When Writing End-Of-Year Sales Copy
The end of the year is a time when people and companies, consumers and brands alike, reflect and look ahead to starting a fresh new year together.While your company may reach out to clients, customers or prospects primarily to thank them for their loyalty…
SEO Terms Marketers Should Pay Attention To
The world of search engine optimization (SEO) is filled with terms that might not make much sense to the average person. But if you want to be a successful marketer in 2023, it’s important to understand these terms and how to use them to generate more traffic to your website....
15 Brand-Boosting Benefits Of Emotional Marketing
If consumers relate to a brand’s message, story or personality in an emotional way, the sense of connection it creates can help drive them to take action. To prompt customers and prospects to sign up for emails, subscribe to newsletters, download a free asset or like, follow...
Dabaran Joins Chicago Zoological Society Associates to Promote Animal Conservation
Asad Kausar of Dabaran Inc. has joined the Marketing Committee at Chicago Zoological Society Associates. He brings 15 years of marketing and search engine optimization experience to support CZS through…
15 Tips For Effective Content Marketing During The Holiday Season
Content marketing is not a simple, one-and-done tactic. It takes a comprehensive strategy to effectively use content to draw consumers into your sales funnel or incorporate them into your flywheel.
What Are The Best B2B Trends To Implement For 2023?
‘Tis the season … to be planning. And planning for a big year in 2023 means getting ahead of the curve and taking a look at some of the best trends, advice, and approaches available to your B2B business.
